Objection Closer PlayBook 6

You Just Lost a $12,000 Commission Because You Didn't Know What to Say

Picture this:

You're on the phone with a seller. The listing presentation went great. They love your marketing plan. You can feel the deal coming together.

Then they hit you with: "Your commission is too high."

Your brain freezes. You stammer something about "you get what you pay for."

They go with the discount broker.

You just lost $12,000 because you didn't have a script ready.

Here's the Brutal Truth About Real Estate:

Getting leads is the easy part.

Handling objections is where you actually make money.

You can have:

- The best prospecting system

- The smoothest listing presentation

- Perfect open house strategy

- A packed pipeline of leads

But if you freeze when someone says "I'm working with another agent" or "I need to think about it," you lose the deal.

And you lose it to the agent who knew exactly what to say.

What If You Had the Perfect Response to Every Objection?

No more freezing when they push back.

No more losing deals to agents who "said the right thing."

No more replaying conversations in your head thinking "I should have said..."

Just word-for-word scripts for the 20+ most common objections that turn "no" into "let's talk more."

Introducing: The Objection Closer

This isn't theory. This isn't "just be confident." This isn't motivational fluff about believing in yourself.

This is 20 pages of actual scripts you can use word-for-word tomorrow when clients push back.

Inside You'll Get:

💬 20+ common objections covered — Every "no" you'll ever hear

🎯 Multiple response options for each — Option A, B, C (pick what fits your style)

📋 Organized by category — Agent loyalty, commission, timing, property, trust, competition, financial

🧠 Psychology section — Why objections happen + how to handle them the right way

❌ Weak vs. Strong responses — See exactly what NOT to say (and why)

✅ When to use each response — Context matters; know which script fits which situation

🎭 Practice system included — How to make these scripts sound natural, not robotic

📅 7-day action plan — Implementation roadmap so you're ready by next week

Here Are the 20+ Objections You'll Master:

AGENT LOYALTY:

✅ "I'm already working with another agent"

✅ "I want to interview a few agents first"

✅ "My friend/family member is a realtor"

COMMISSION & PRICING:

✅ "Your commission is too high"

✅ "Can you lower your commission?"

✅ "I want to price my home higher than you suggested"

TIMING & READINESS:

✅ "I'm just looking / Not ready yet"

✅ "I want to wait until spring/next year"

✅ "I need to talk to my spouse first"

✅ "I need to think about it"

PROPERTY-SPECIFIC:

✅ "This house needs too much work"

✅ "I found a cheaper house online"

✅ "The neighborhood isn't great"

PROCESS & TRUST:

✅ "I don't want to sign an exclusive agreement"

✅ "I don't trust realtors"

✅ "I want to try selling FSBO first"

COMPETITION & COMPARISON:

✅ "Another agent said they could get me more money"

✅ "I'm interviewing multiple agents"

FINANCIAL CONCERNS:

✅ "I can't afford to buy right now"

✅ "I'm worried about the market crashing"

BONUS:

✅ "I'm just calling for information"

Here's What Makes This Different:

Other "objection training": Vague advice like "overcome their concerns" or "build rapport"

This playbook: Exact words to say, multiple variations, real scenarios

Other scripts: One-size-fits-all responses that sound robotic

This playbook: 2-3 options per objection so you can pick what fits your style

Other resources: Just the scripts with no context

This playbook: Psychology breakdown + when to use each response + practice system

Other guides: 5-10 objections covered

This playbook: 20+ objections (basically every pushback you'll ever face)

Real Scenarios, Real Scripts

Example: "Your Commission is Too High"

❌ What Most Agents Say (And Lose the Deal):

"Well, you get what you pay for."

✅ What You'll Say Instead (Option A - The Breakdown):

> "I appreciate you being upfront about that. Can I show you where that commission actually goes? A lot of people don't realize that the bulk goes to marketing your home, paying the buyer's agent, and covering transaction costs. My actual take-home after expenses is around [realistic %]. Does that make sense?"

✅ Or This (Option B - The Results Question):

> "Fair question. Let me ask you this: would you rather save 1% on commission and sell for $10,000 less, or pay full commission and net $10,000 more? Because that's usually what happens when you cut corners on representation."

You get 3-4 variations for EVERY objection. Pick the one that fits your personality.

The Math That Should Terrify You:

Average real estate commission: $12,000 per deal

Deals lost per year due to poor objection handling: Let's say just 2-3

Money left on the table: $24,000 - $36,000

Cost of this playbook: $14.97

ROI if it saves you ONE deal: 80,000%

Even if this playbook only saves you ONE commission this year, it pays for itself 800 times over.

This Is For You If:

- You freeze when clients push back on commission, pricing, or timing

- You lose deals to agents who "just said the right thing"

- You replay conversations in your head thinking "I should have said..."

- You wing it every time and hope for the best

- You're tired of losing $12,000 commissions because you weren't prepared

- You want actual scripts, not vague "be confident" advice

This Is NOT For You If:

- You already have perfect responses to every objection (unicorn alert)

- You love losing deals due to bad objection handling (why?)

- You think scripts are "inauthentic" (they're frameworks, not robots)

- You're not willing to practice before using them

Why Agents Fail at Objection Handling:

Reason #1: They Wing It

No preparation = no confidence = lost deal

Reason #2: They Argue

Trying to "win" the argument makes the client defensive

Reason #3: They Cave Immediately

"Okay, I'll lower my commission" = you just devalued yourself

Reason #4: They Sound Scripted

Memorizing word-for-word makes you sound like a robot

This playbook fixes all four:

- ✅ You're prepared with scripts

- ✅ You ask questions instead of arguing

- ✅ You hold your ground with data

- ✅ You make it sound conversational

Here's What Happens When You Use This:

Next Week: Client says "I'm working with another agent." You don't panic. You use Option B from the playbook. They agree to a consultation. You win the listing.

Next Month: Seller pushes back on commission. You pull out the "Results Question" script. They see the value. You get full commission.

3 Months From Now: You've used these scripts 20+ times. They feel natural. You're no longer afraid of objections — you welcome them because you know how to handle them.

6 Months From Now: You've closed 2-3 more deals than you would have without these scripts. That's $24,000-$36,000 extra in your pocket.

The Real Cost of Not Having This:

Every objection you fumble = a lost commission

Every "I need to think about it" that goes nowhere = a lost commission

Every "your commission is too high" that you can't defend = a lost commission

How many deals have you already lost this year?

If the answer is more than zero, this playbook has already paid for itself.

What You Get:

🎁 23-page complete objection library — Every script you need in one place

💬 20+ objections with multiple responses - Be Prepared

🧠 Psychology section — Understand WHY objections happen

📋 7 organized categories — Find the script you need fast

❌ "What NOT to Say" examples — Learn from common mistakes

✅ "When to Use Each Response" guidance — Context matters

🎭 Practice system included — Make scripts sound natural

📅 7-day action plan — Be ready by next week

💰 Price: $14.97 — Less than one lunch, saves you $12,000+ per deal

Two Types of Agents:

Type 1: Wings every objection. Freezes when clients push back. Loses 2-3 deals per year due to poor responses. Wonders why top producers close more.

Type 2: Has a script ready for every objection. Stays calm when clients push back. Closes 2-3 more deals per year. Banks an extra $24,000-$36,000 annually.

Which one do you want to be?

The Objection That's Costing You the Most Money:

Based on what agents tell me, these are the TOP 3 objections that kill deals:

1. "Your commission is too high" — Agents cave or get defensive

2. "I'm working with another agent" — Agents give up immediately

3. "I need to think about it" — Agents let them walk without clarifying

All three are covered in detail with multiple scripts.

If you only master those 3, this playbook pays for itself 10x over.

Common Questions:

"Won't I sound scripted?"

Not if you practice. These are frameworks, not word-for-word speeches. Make them sound like you.

"What if the script doesn't work?"

You have 2-3 backup options per objection.
If Option A doesn't land, try Option B.

"Can I customize these?"

Absolutely. Take the framework and adjust to your market, personality, and style.

"How long until these feel natural?"

Practice 5-10 times and they'll roll off your tongue. Use them in real conversations and they'll feel natural within 2 weeks.

Here's What This ISN'T:

❌ Pushy, aggressive sales tactics

❌ Manipulation or trickery

❌ "Fake it til you make it" motivational BS

❌ One generic script for every situation

Here's What This IS:

✅ Professional, confident responses

✅ Honest, data-backed objection handling

✅ Real scripts used by top producers

✅ Multiple options so you sound authentic

The Bottom Line:

You're going to face objections. That's guaranteed.

The only question is: Will you be ready?

Option A: Keep winging it. Keep losing deals.
Keep wondering why you're not closing more.

Option B: Spend $14.97 and 2 hours this weekend. Master these scripts.
Close 2-3 more deals this year. Bank an extra $24,000-$36,000.

The choice is obvious.

👇 Get The Objection Closer for $14.97 and stop losing deals 👇

BONUS: Perfect Complement to Your Other Playbooks

Already have Playbooks 1-5? This is the missing piece.

- Playbook 1: Gets you the leads

- Playbook 2: Turns open houses into opportunities

- Playbook 3: Keeps you visible on social media

- Playbook 4: Gives you the daily system

- Playbook 5: Gives you the tech stack

- Playbook 6: Makes sure you don't lose the deal when they push back

This is where money is made or lost.

P.S. — Think about the last deal you lost because you didn't know what to say. That one deal probably cost you $10,000+. This playbook costs $14.97.
Do the math.

P.P.S. — You're going to face objections this week. You can either wing it and hope for the best, or you can have the perfect response ready. Your choice.